The Dorschel Organization was started in the 1940's, founded by John Dorschel, on Ridge Road. The organization first sold Hudson's and Studebaker's, and then added the Buick franchise. In the late 60's the organization was moved to W. Henrietta Road. Since 1970 Rick Dorschel has added Toyota, Isuzu, Saab, and Lexus, Volkswagen, Nissan, KIA and Scion franchises.  We have most recently formed our Motorcycle and Power Sports division, Dorschel's Rochester Thunder.  Rochester Thunder currently offers Big Dog, American IronHorse and Vengeance custom choppers.  You may visit the Rochester Thunder web site by going to RochesterThunder.com.

As a multi-line franchised automobile dealership, the Dorschel Automotive Group is the largest and most successful dealership group in the Rochester Market. With annual sales reaching $250,000,000, our company offers exclusive sales and service to customers within Monroe County and the five contiguous counties that just can't be matched.

No dealer in Rochester has won more awards for customer service or given back as much to the community as The Dorschel Automotive Group.

Thank you for visiting our web site and we look forward to earning your business.